Yolandi Carrick

What business/company do you own or work for and what is your job title.
Tin Gecko Brand Management, Owner
Currently serving on the JCI Des Moines board as Director of Marketing

How can women help each other in business?
Women in business are a special combination between nurture, passion and drive. Driven women in their core are rarely motivated by material things. Women collaborating their passions and strengths empower each other to grow business communities that sustain the kind of positive change that will move mountains for the communities they serve personally as well as the businesses they represent.

What are you passionate about?
My favorite quote of all time is “There is no passion to be found in settling for a life that is less than the one you are capable of living.” I am passionate about small business development. If the businesses I serve don’t succeed, I don’t. The same philosophy applies to me personally in my quest to hack this whole life thing – if there is no passion behind the goals I set, the mother I am, the friend I am or the causes I serve, I am not succeeding.

How do you “live your values?”
I will be the first to admit that I am not always right, but never in doubt. I have lived a life on tuition, I have experienced success, and I have had my fair share of failure. I don’t think we step out in Faith and embrace uncertainty until we truly experience humility. Taking a stand for the values and opportunities I hand down to my children, also meant giving up everything I had, starting over by learning to crawl.

What can’t you stop talking about?
My children, traveling, I can say my rigid gym schedule but let’s face it I live on coffee and sometimes just happy I made it through the day in one piece. Did I mention my children?

What would be impossible for you to give up?

How do you want to be remembered?
It was only impossible until it was done.

What inspires you in your business?
Businesses with heart. Recognizing the potential of my clients and empowering them to succeed outside of their own initial limitations.

Name a time that you felt you were incredibly brave?
Bravery is relative. A year ago I would have named off life events, in hindsight I think we go through life events that are byproducts of decisions we have made and we are not brave, we are just adults making decisions. Earlier this year I found myself next to a hospital bed at Blank Children’s Hospital. What started with what I thought was just a cold, turned into respiratory failure. We are supposed to protect our children and I was helpless. I was falling apart and I couldn’t show it, being strong and positive was all I could give.

Facing your worst fears as a parent and hiding it behind a bulletproof facade for the sake of your children is brave and a salute is due to all the parents that demonstrate bravery every day in the most ordinary daily situations.

How do you accomplish goals?
Sticky notes! It took years for me to understand that I will always chase a goal. I set goals out of my reach and surround myself with role models that have accomplished what I still need to learn.

Knowing what you know now, what advice would you give the child version of yourself?
I wouldn’t change anything about my path, it made me who I am today. The advice I would pass down to my children is to embrace themselves. Embrace who you are, follow your intuition, follow your dreams. Make decisions. Take risks. Make mistakes. Always learn. Try again.