Amie Clark

The Senior, Founder

How can women help each other in business?
When I first started my business, I had no idea what I was getting myself into. I’m incredibly fortunate to have had several mentors who were open and helpful in a very competitive industry. Over the years, those same women turned into friends and “co-petitors” with whom I was able to collaborate and problem solve for our respective clients. In turn, I have been able to “pay it forward” and help other women who are just getting started in their business journey. The message here is that if women let down the walls and get rid of the “snarky” to help a sister out, we all benefit.

What are you passionate about?
My family, my play time (aka girlfriends), and my work (in that order). My family plays a huge role in my life, from my dear husband, my crazy boys, my sister, brother, parents, grandmothers and in laws. They are all amazing people and I’m so grateful to have them in my life. I also have some of the best girlfriends a girlfriend could ask for. These ladies are always up for an adventure and are solid human beings. My work allows me to spend lots of time with family and do many of the things I enjoy. The bonus is that I’m helping people by giving them tools and information to care for their loved ones.

How do you “live your values?”
I spend time with the people I love and I’m there for them when I’m needed. I’m also a loud-mouth when it comes to taking care of our planet and I have finally completed the training of my husband to put the recycling in the correct bin.

What can’t you stop talking about?
Seniors and Dyslexia. It’s a strange combination, but two issues I’m always yammering on about. My business and home life are surrounded by senior care issues, I live and breathe it every day. My son has Dyslexia (did you know 1 in 5 kids are affected?) and there is very little support for dyslexics in public schools.

What would be impossible for you to give up?
Assuming we are talking about “things” and not people, I would have a difficult time giving up my bike and running shoes. They are my outlet, my reminder about how much my body can do and my connection with the outdoors.

How do you want to be remembered?
As someone who wasn’t afraid to take a chance. Taking chances has led me to some of the most important aspects of my life. Husband, kids and business have all happened because I stepped outside my comfort zone and took a chance.

What inspires you in your business?
Family caregivers inspire me to improve what I am already doing and create more effective ways to help. These caregivers are overwhelmed by the duties and obligations they feel to take care of a loved one, and they aren’t taking good care of themselves. I like to think that I am simplifying choices, providing transparency and weeding out bad information that will ultimately ease some of the difficulties of caring for an older loved one.

Name a time that you felt you were incredibly brave?
A few weeks ago I was in a small store in the mall. The sales associate was being yelled at by a man who was clearly trying to scam the store by returning a fake pair of sunglasses. I walked up and stood nearby so that he was aware they weren’t alone. At one point he confronted me and I let him know I wasn’t leaving and that he was making her (and me!) uncomfortable. Another sales associate eventually arrived and I was able to leave. I later called the store to make sure everything was ok and the women thanked me profusely for not leaving her alone. I felt brave (and slightly afraid to go back to the mall anytime soon) and would do it all over again.

How do you accomplish goals?
I have to prioritize. I’m easily overwhelmed by emails, social media messages, managing multiple websites and producing content. I have found that if I focus on a different aspect of my business each day, I’m able to accomplish much more than by trying to accomplish it all at once. I also set short and long term goals for myself. Most importantly, I forgive myself when the day falls apart and nothing on my to-do list gets done.

Knowing what you know now, what advice would you give the child version of yourself?
I would tell the child version of myself to not be so hard on herself. I spent waaay too much time focusing on what I didn’t like about myself instead of focusing on what I liked. Also, to not put so much weight on other people’s opinions and focus on the things that brought her joy. Oh, and her nose- don’t worry about your nose, it’s perfect.

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